Using the category tree for market sizing and whitespace analysis.
Category is the one entity whose IDs are shared across channels. That is what makes it the right
place to start a market question — a sizing you do today stays comparable when you add a channel.
Child revenue does not necessarily sum to the parent. Products can sit on a parent node directly,
and some listings are not categorized to leaf level. Use the parent’s own revenue for sizing —
never a sum of its children.
Membership change on a shop search inside a category is an early read on competitive structure: a
new shop crossing $250k is a new entrant, and one dropping out has stalled.
Run category sizing at last_90d and monitoring at last_7d. Sizing needs a window long enough
to be stable; monitoring needs one short enough to be news.
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